Harvard Business review turns up the heat this week on greenwash. Check out these two recent posts on Harvard Business Online's Leading Green Blog:
The first, by Kevin Tuerff, CEO of Green Canary Sustainability Consulting is called Claim Greenness at your Own Risk.
The second is by Joel Makower, Executive Editor of GreenBiz.com is called PR and The Many Shades of Greenwash.
Friday, July 25, 2008
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